Advanced Google Analytics Answers 2020

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No. Of Assessment – 4 Score Required – 80%

Advanced Google Analytics Answers 2020 Assessment 1

Bold Texts are ANSWERS

1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

False

2. What does Google Analytics call a URL that passes data parameters for reporting?

A tag

A hit

A dimension

A metric

3. When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage

4. When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking

5. What does Google Analytics use to differentiate new and returning users?

(select all answers that apply)

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier

Google Analytics Advanced Answers 2020 Assessment 1

6. What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

Analytics will inform the user that they need to set a new Analytics cookie

Analytics will not be able to associate user behavior data with past data collected by the tracking code

The Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Analytics will automatically recognize returning users

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7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True

False

8. A session in Google Analytics times out after how many minutes by default?

5

15

30

60

9. To send data to Google Analytics from a web connected device like a point-of-sale system, what feature must be used?

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol

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10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

2

3

4

Advanced Google Analytics Assessment 1 Answers 2020

11. Which are Goal types in Google Analytics?

(select all answers that apply)

Destination

Shopping Cart

Pages/Screens per session

Duration

12. If data is excluded from a view using a filter, it maybe recovered within thirty days.

True

False

13. Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope

14. When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > key actions > KPIs

15. What are macro-conversions in a measurement plan?

The metric data used to measure business success

The main website actions users take that accomplish stated business goals

The secondary website actions users take that lead to main actions

A list of keyboard shortcuts for measurement tasks in Google Analytics

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This was Advanced Google Analytics Answers Assessment 1 2020

So, Congratulations Your Assessment No. 1 ends here with a 100% score. But your certificate of completion is still 3 Assessment Away. Now, the Next step is Assessment 2. Check in Here For Assessment No. 2. Thank me later!

Now I Know you have scored 100% in your Assessment 1.

So, let’s Move to Assessment 2

Advanced Google Analytics Answers 2020 Assessment 2

Bold Texts are ANSWERS

1. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters

Cross-domain tracking

Event tracking

Custom Dimensions

2. Filters may be applied retroactively to any data that has already been processed.

True

False

3. To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada

or Filter 1: include Canada > Filter 2: include U.S.

Filter 1: include U.S. and Canada

Filter 1: exclude Europe and Asia

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4. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Event Tracking Custom

Metric

Custom Dimension

Custom Filter

5. To pair metrics with dimensions, what should they have in common?

Same creator

The Same creation date

Same view

Same scope

Advanced Google Analytics Answers, Advanced Google Analytics Answers 2020

6. To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Hit

Product

Session

User

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Advanced Google Analytics Answers – Assessment 2 Answers

7. Custom Dimensions can be used in which reports?

(select all answers that apply)

As primary dimensions in Standard reports

Secondary dimensions in Standard reports

As primary dimensions in Custom Reports

As custom metrics in Custom Reports

8. When a Custom Dimension is active, which data will it affect?

Data collected before the Custom Dimension was applied

Data collected after the Custom Dimension was applied

All of the data in the property

None of the data in the property

9. To collect the number of comments users posted to a website page, what feature would be used?

Custom Filter

Customs Dimension

Custom Metric

Custom Alert

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10. Custom Metrics can have which scopes?

(select all answers that apply)

Hit

Product

Session

User

11. What four parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events

Categry, Action, Label, Unique Events

Category, Action, Label, Value

Event, Category, Action, Label

12. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

0

1

2

3

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Okay So, these were Advanced Google Analytics Answers 2020 – Assessment 2. So, lets Get the Assessment 3 done ASAP!

User’s also Checked – Analytics Beginner Answer Key 2020 (Updated)

Advanced Google Analytics Answers 2020 Assessment 3

Bold Texts are ANSWERS

1. Segments applied to reports can analyze data for which of the following groups?

(select all answers that apply)

Users 25 to 34 years of age who have their browser set to Spanish

User who viewed a webpage, then watched a video

Users who engaged in social media or email campaigns

Users who have children under the age of 18

2. Custom segments may be created using which criteria?

(select all answers that apply)

Dimensions

Metrics

Session dates

Sequences of user actions

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3. How many segments may be applied at once?

1

2

3

4

4. Because segments are applied before sampling, segmented data will not be sampled.

True

False

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5. What report shows data segmented by channel?

Segmentation

Source/Medium

Channels

Attribution

6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel

Paid Search

Organic Search

Direct

Display

7. What report analyzes which webpages get the most traffic and highest engagement?

Active Users report

Engagement report

All Pages report

Frequency and Recency report

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8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity

Last marketing activity

Single assisted conversion

All assisted conversions

Advanced Google Analytics Answers 2020 Assessment 3

9. Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

Website referrals

Paid and organic search

Custom campaigns

Television channels

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10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion

Assisted conversion

Second-to-last-click attribution

Last-click attribution

11. What report shows users who initiated sessions over 1 day, 7-day, 14-day, and 30-day periods?

User Explorer report

Active Users report

Users Flow report

Behavior Overview report

12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Behavior Overview report

Active Users report

Users Flow report

Cohort Analysis report

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2. To enable Remarketing in Google Analytics, what must first be enabled?

(select all that apply)

Advertising Reporting Features

Demographics and Interests

Google Ads or Display & Video 360 account linking

Custom Dimension

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3. Which Remarketing audiences can be defined in Google Analytics?

(select all that apply)

Users who visited a specific page on a website

Users who played a video on a website

Users who speak a particular language

Users who searched for a product on Google Search

4. Remarketing can show relevant ads on which Google properties?

(select all that apply)

Google Display Network

Google Sites

Mobile apps

Google Search

5. What is the maximum duration a user can be included in a remarketing audience?

120 days

180 days

365 days

540 days

Advanced Google Analytics Assessment 4 Answers

6. What Google Analytics data can be used to define a remarketing audience?

(select all that apply)

Pre-defined Segment

Custom Segment

Custom Dimension

Custom Metric

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7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

100

1000

2000

5000

8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?

(select all that apply)

Users who posted a favorable product review

Users who viewed a website search result page

Users who viewed product detail pages

Users who abandoned their shopping carts

9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

The Google Search Center

The Google Analytics Center

The Google Merchant Center

The Google Help Center

10. To set up Dynamic Remarketing, what must first be created in Google Analytics

Custom Segment

Custom Metric

Custom Dimension

Custom Report

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Google Analytics Advanced Answers 2020 Completed

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